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30,000 Loyal Customers

Sponsor Classical music on the santa barbara foundation's kdb-93.7/Fm

BENEFITS to yourself

Approximately 30,000 affluent, influential customers.
Home and business owners – people with a stake in the community.
Exclusive customers – unduplicated by other radio formats.
Loyal customers who support classical music sponsors.
Quality programming – quality atmosphere for your ads.
Refuge from commercial clutter – no 6-spot commercial breaks.
Creativity – professional commercial production at no extra charge.
Proven results – some 150 advertisers annually. Numerous testimonials.

BENEFITS to the arts

More than the one-minute ads KDB plays for its sponsors, we are a 24-hour-a-day commercial for the arts in Santa Barbara and Ventura County. According to the Santa Barbara Music Patron Survey, KDB is among the top stations listened to by concert goers. The demographics of KDB's audience and those of concert goers are extremely similar. Naturally, KDB is a principal source of information on upcoming performances for ticket buyers.

BENEFITS to the local economy

The arts not only add to this area's quality of life, but they also help stimulate a vibrant economy. The Santa Barbara County Arts Commission estimates that the arts generate 75 to 100 million dollars in revenue annually for local business.

BENEFITS to the community

KDB is owned by the Santa Barbara Foundation, a non-profit community foundation, connecting listeners to the community.

 

Pinpoint marketing to some 30,000 of the area's most desirable customers

Listen Daily

Hourly Listening

Exclusive Listening

Age (median 47)

Every Day         76%
Monday             95%
Tuesday            94%
Wednesday       95%
Thursday          96%
Friday               97%
Saturday           85%
Sunday             85%

6am to 9am                 41%
9am to 12 noon           50%
12 noon to 3pm           44%
3pm to 6pm                 49%
6pm to 12am               63%

KDB93.7 only          68%

(no other station)

Teen          3%
18 to 34     21%
35 to 44     19%
45 to 54     19%
55 to 64     17%
65 +           21%


Gender

Income*

Education

Community Leaders

Female       44%
Male           56%

Median                         $102,400
Santa Barbara area     $69,300

*Household income

Attended College            96%
Graduated College         75%
Graduate Study              51%
Graduate Degree           38%

Employed              50%
Business Owner    25%
Retired                  25%
Home Owner         66%

Own Income /
Vacation prop.       23%


Activities and Purchases

Loyalty

Attend cultural events                         92%
Dine out at least once a week             69%
Airline trips (2.3 av) in the last year    72%
Traveled abroad in the last 3 years    51%
Exercise 3+ times per week                72%
New car in the last 3 years                 42%
Stock/Bond portfolio                           59%

Patronize KDB sponsors     95%
Even if out of the way          83%

*National statistics from Simmons Market Research & U.S. Census. Other data compiled locally from thousands of KDB listeners who have won prizes, used our Listeners' Guide, or attended our events.

 

Complete coverage, from Santa Barbara to Thousand Oaks

KDB Coverage Map